JVN Hair Essential Dry Shampoo

It feels good to finally be able to share one of my first projects of the year, my still life photography for JVN Hair's Essential Dry Shampoo product launch!

I am no stranger to shooting haircare campaigns, having already shot many for various other brands over the years- but rarely do we get to recreate these outdoor environments in the studio. Most haircare shoots revolve around a bathroom or salon environment, however in this case we were able to recreate outdoor, mediterranean, beach-side environments- a healthy reprieve from the winter weather we were experiencing at the time. These are always really fun to create in the studio, as it usually calls for a lot of texture, hard light, shadow interplay and light striations. A single one of these elements is usually enough to get my lighting muscle excited, but mixing all of them produces a smoothie of visual satisfaction.

Prop stylist Erica Lutz painstakingly placed every strand of seaweed by hand in the micellar call-out image, and the floating ingredients shot was also captured completely in camera using rigging and focus-stacking. Overall love how it all turned out and integrated with the model assets shot on the west coast- bittersweet as it was my final shoot in the old studio, but looking forward to sharing my new space with clients and crew alike for all future shoots!